The Attribution Reconciliation Playbook for GPT Offer Platforms
· 7 min read
Most GPT offer platform disputes are not caused by one dramatic failure.
They are caused by small attribution mismatches that compound quietly.
A publisher sees stable click volume but lower tracked events, rising pending age, and weaker settled payouts. Teams argue about fraud, tracking bugs, or “normal delay,” but nobody can isolate where value is leaking.
That is a reconciliation failure.
If you run paid traffic or manage meaningful offer volume, you need a repeatable system that explains the path from click to cash—with evidence, not guesswork.
This playbook gives you that system.